2: Why is the opt-in process mandatory? ⚠️

Alessandro Pinelli Updated by Alessandro Pinelli

As in other channels, like Facebook Messenger, users need to first give you their consent to be reached via WhatsApp.

There are several ways in which businesses can get Opt-in, both on and off WhatsApp. Users must in any case confirm that they wish to receive future messages on WhatsApp: this can be done either through a simple Snippet added to your website, a specific Web Bot or simply getting their permission on WhatsApp itself.

This condition is mandatory and its violation means the violation of WhatsApp Terms of Service, which can lead to the banning of you WhatsApp business number.

👀 In order to comply with WhatsApp Guidelines, Businesses must follow the below requirements when obtaining opt-in:

  • Businesses must clearly state that a person is opting in to receive messages from the business over WhatsApp;
  • Businesses must clearly state the business’ name that a person is opting in to receive messages from;
  • Businesses must comply with applicable law.

From WhatsApp FAQs "Staying safe on WhatsApp":

We may ban accounts if we believe the account activity is in violation of our Terms of Service. Per our Terms of Service, we may retain the right to ban you without notification. Please be aware that a user report of conduct in violation of our Terms of Service won't necessarily result in us banning the user or otherwise taking action against the user.

Please review the “Acceptable Use of Our Services” section of our Terms of Service carefully to learn more about the appropriate uses of WhatsApp and the activities that violate our Terms of Service.

For more information about the Opt-in process, please check this article! 👈

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