WhatsApp Changes to Message Limits starting October 7, 2025

Judit Updated by Judit

Meta is updating how WhatsApp messaging limits work starting October 7, 2025. This affects all WhatsApp numbers in your portfolio, so it’s important to understand what’s changing and how it might affect your campaigns.

What’s Changing?
  • Before October 7, 2025: Each WhatsApp number had its own daily messaging limit.
  • Starting October 7, 2025: All numbers in the same portfolio will share a single daily limit.
  • In short: all numbers now pull from the same “messaging pot,” so the limits are consolidated.
What This Means for You
  • Limits will update faster (every 6 hours instead of 24).
  • New numbers can use the shared limit immediately.

However, if you send high volumes of messages, these changes may require action to avoid delivery issues.

⚠️ Important for High-Volume Users
If your account sends ~100k+ messages per day, we strongly recommend moving to Unlimited Messaging before October 7, 2025.
After the limits consolidate, messages may fail if you remain on the old limits.

For more details, see Meta’s official guide: WhatsApp Messaging Limits Changes

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