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Send an Email

Desirée M Updated by Desirée M

When building your bot, you might want to send emails from Landbot — whether it’s to capture leads instantly, send order confirmations, or follow up with customers.

This guide explains the different ways to send emails in Landbot, helping you automate notifications, improve customer communication, and streamline lead collection.

Send an Email block with SendGrid

The Send an Email block is the built-in way to have your bot send emails directly from its flow. It works with SendGrid to deliver the messages.

Next, we’ll walk you through how to add and set up this block in your bot.

1️⃣ In your bot's builder, click to add a new block. Navigate to Integrations > Send an Email.

2️⃣ Click the block to add it to your Builder. The configuration panel will open automatically so you can set it up.

Now, let’s go through each option inside the block!

From

Choose the SendGrid account from which the email will be sent. You have two options:

• Landbot email server (for testing only!)

• Custom SendGrid email – linked to a SendGrid account you’ve already set up. (We explain how to create it in this article.)

Note: The predefined Landbot email address is for testing only. We don’t recommend using it for real emails, because you won’t have access to the detailed logs and analytics that SendGrid provides for each email.

Send to

Here you will decide who you want to receive the email 📩 You have two main options:

Fixed email address – Enter a specific email (e.g., example@domain.com). Every time this block runs, the email will always go to this address. This is useful for sending notifications to your team or support inbox.

Dynamic email from a field – Use a field collected in your bot (e.g., @email) to send the email directly to the user who provided it during the conversation. This ensures personalized, real-time communication with each user.

Email subject

Add a clear and concise subject line that tells the recipient what the email is about. You can also include fields (e.g., @name) to personalize it. For example:

Email message

Write the main body of your email here. You can:

• Use rich text formatting like bold, italics, and lists to structure your message. You can also personalize with HTML

• Include fields collected from your bot to personalize content automatically.

• Add links or call-to-action buttons to guide recipients to your website, forms, or resources.

Take the most advantage of your flow and add as much valuable information as possible using all the available fields inside the flow.

Remove landbot.io branding

Enable this option to send emails without the Landbot branding, giving your emails a cleaner, more professional look.

Note: This feature is only available on the Professional and Business plans. If you’re on a lower plan, the branding will appear in the email footer.

Email with branding:

Email without branding:

If you detect that at first glance you are not getting any email notifications, please check your Spam folder.

Save and Test

After configuring your email block, click Apply to save your changes.

⚡ Tip: Always run a test email to make sure it’s delivered correctly and the fields display as expected. This helps you catch formatting issues or errors before sending emails to real users.

SendGrid Email Limits

As of May 2025, SendGrid retired its free plan. To use SendGrid continuously with Landbot, you now need a paid SendGrid subscription.

You can still try their free 60-day trial, which allows sending up to 100 emails per day.

👉 Check out SendGrid’s current pricing here.

Alternatives to SendGrid

Send Emails with Brevo

Brevo is a good alternative to send emails within your flow. It integrates well with Landbot and gives you flexibility for email tasks inside your bot.

By connecting it through a Webhook block, you can send confirmations after a form is submitted, or notify your team when a lead is collected, a payment is made, or some other specific event happens in the bot.

To get started, just follow this step-by-step guide: Send Emails with Brevo in Landbot

Send Emails with Zapier + Gmail

Another way to send emails from Landbot is by connecting your bot to Gmail through Zapier.

With our native Zapier integration, you can easily automate the process, and we even provide a pre-built zap to save you time.

👉 Learn how to set up the Zapier integration in this step-by-step article.

👉 Use this ready-to-go Zap template to start sending emails right away.

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