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Fixing Web Bot Loading Issues for iOS Devices in Meta Campaigns with Disclaimers

Pau Sanchez Updated by Pau Sanchez

In the ever-evolving landscape of digital advertising, ensuring a seamless user experience is crucial. When running Meta campaigns targeted at iOS mobile devices, advertisers often encounter challenges related to loading web bots or chatbots within ads that include a disclaimer. These disclaimers, which are commonly required for political or social messaging, can interfere with the smooth display of chatbots, leading to a suboptimal experience for users. In this article, we discuss why this issue occurs and propose an effective solution: using a pre-landing page to enhance web bot loading.

Understanding the Issue

When running Meta ads that include disclaimers, particularly for political or social causes, iOS devices may struggle to fully load web bots or chatbots. These disclaimers can disrupt the interaction flow, causing loading delays or even complete failures in displaying the chatbot interface. Given that many campaigns rely heavily on automated bot interactions for lead generation or customer support, this problem can severely impact campaign performance.

The Solution: Implementing a Pre-Landing Page

To counter this issue, a recommended approach is to implement a pre-landing page—a standalone page that loads before the chatbot interface. The pre-landing page serves as a buffer that ensures smooth loading by fully loading the ad content and creating a better environment for the chatbot to operate.

The pre-landing page essentially does the following:

  • Improves Compatibility: It provides an optimized environment that aligns with the iOS device’s specific settings, allowing the chatbot to load without interference from the disclaimer.
  • Enhances User Experience: Users land on an intermediate page that provides context, engages them, or simply confirms their intent before transitioning them to the chatbot.
  • Increases Ad Performance: By avoiding technical hiccups, users are more likely to reach the chatbot interaction, thus improving conversion rates and overall engagement.

How to Set Up a Pre-Landing Page

Setting up a pre-landing page is straightforward, and there are various tools available to simplify the process. For instance, Landbot provides templates and guidelines for creating pre-landing pages specifically tailored to enhance web bot loading. Their resources include pre-built designs and strategies that you can easily adapt to your campaign needs.

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