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Google Analytics - Track Events (Not embedded)

Cris Villar Updated by Cris Villar

This process is only suitable for standalone landbots. If you're landbot is embedded in your website, check our guide here

for landbot (Web)

When your bot is not embedded, is using the url given in the Share Section:

Add your Google Analytics ID straight in the chatbot flow, as well as configure your Event Action and Event Category with just a few clicks! Learn how!

Make sure you put the Google Analytics Event right after the block that means the conversion for you!
  1. First, create a new Google Analytics type block:
  2. Now, if this is the first time you configure a Google Analytics integration, you'll need to add the Google Analytics ID first:
    1. Click on the Landbot Settings link on top:
    2. You'll be redirected to the SEO & Tracking section of your bot. On the right side, add your Google Analytics ID under the field with the same name:
    3. Click Apply changes at the bottom and then Save & Publish on the top-right corner to save your ID:
  3. If you've already gone through this step, all you have to do is:
    1. Add an Event Category.
    2. Add an Event action.
    3. Click on Advanced Options, where you'll be able to:
  4. If you're done configuring your event, click Save to save your changes. Every time a user goes through - triggers - that block, the event you've just configured will trigger too!

FAQ & Troubleshooting

How can I check if the tracking is working correctly?

When using Google Chrome extension Google Tag Assistant if the tracking of an event has been done correctly you will see a screen similar to this one:

for Whatsapp

For a list of all the blocks and current functionalities with Whatsapp bots, please check here

This block/functionality is not compatible with Whatsapp

for Messenger

This block/functionality is not compatible with Messenger

How did we do?

Google Analytics - Track Events (Embedded)