Integrations > Google Analytics

Now you can add your Google Analytics ID straight in the chatbot flow, as well as configure your Event Action and Event Category with just a few clicks! Learn how!

Make sure you put the Google Analytics Event right after the block that means the conversion for you!
This process is only suitable for standalone landbots. If you're landbot is embedded in your website, check our guide on How to send GA events from Landbot to a container page.
  1. First, create a new Google Analytics type block:
  2. Now, if this is the first time you configure a Google Analytics integration, you'll need to add the Google Analytics ID first:
    1. Click on the Landbot Settings link on top:
    2. You'll be redirected to the SEO & Tracking section of your bot. On the right side, add your Google Analytics ID under the field with the same name:
    3. Click Apply changes at the bottom and then Save & Publish on the top-right corner to save your ID:
  3. If you've already gone through this step, all you have to do is:
    1. Add an Event Category.
    2. Add an Event action.
    3. Click on Advanced Options, where you'll be able to:
  4. If you're done configuring your event, click Save to save your changes. Every time a user goes through - triggers - that block, the event you've just configured will trigger too!

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