WhatsApp Campaigns 💌
Once you have an active WhatsApp Business channel, you'll be able to enter the Campaigns section.
If you don't have any active Campaign, this is what you'll see:
What are the Campaigns?
By setting a Campaign you'll be able to have full control on how you reach out to your subscribed users.
You can send pro-active messages to a defined segment of your subscribers, decide which message to send, when to send it, and if this message will trigger a WhatsApp bot.
Once you launched a campaign, you'll be able to know exactly how it has been received by checking the Metrics.
Create a Campaign
If you click on New Campaign you'll see the Campaign Creation page:
This is what you need to set up you Campaign:
- Give a Name to your campaign:
- Set the Content of your campaign:
- You need to choose a Message Template:
- And also decide if this template is going to trigger a bot:
- Define the Target:
You can define a particular segment of your subscribers to send them a campaign.
If you click on Targetting you'll see a list of your subscribers, that you can filter by variables:
You can decide, for example, to send your campaign only to a part of your audience which is a certain age or from a certain country.
To be able to do that, you need to ask your users their age or where they're from in your Opt-in bot and collect the relative variables (for example: @age, @country).
Schedule you campaign:
You can send your campaign instantly or decide to schedule it for a date and time in the future:
⚠️ Remember that the timezone is based on your browser's settings, so if your users are from other countries you'll need to calculate the hour based on their timezone! ⚠️
Campaigns overview and metrics
When you already have many campaigns created, your Campaigns page will look like this:
Each one will have a Metrics summary, showing:
- Audience: all the users you selected for the campaign.
- HSM sent: all the messages that were effectively sent.
- Delivered: all the messages that were effectively delivered.
- Replied: all the users that replied to the message.
Edit a campaign
If you created a campaign but didn't launch it yet, you'll be able to Edit all the settings.
You can edit the Campaign name:
If you click on the HSM template or on the BOT ID you'll be able to change it:
Same as your target audience: you can change the filters by clicking on the button as in the picture below:
You can also change the date and time of your campaign:
Of course, if your campaign was already launched, you won't be able to edit any of the settings.
If you want, you can delete a campaign by clicking on Delete Campaign.
Read this article dedicated to WhatsApp Playground to know how it works!