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WhatsApp Campaigns πŸ’Œ

Dilyara Updated by Dilyara

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What are Campaigns?

Landbot brings your campaigns into the most engaging channel there is, using rich content, automation, and personalization🀩

Reach your audience with segmented WhatsApp Campaigns, engage existing customers, and keep the conversation going!

Messaging Limits

Unverified businesses are limited to 250 business-initiated conversations in a rolling 24-hour period.

Verified businesses with a business phone number with an approved display name can initiate conversations with the following number of unique customers in a rolling 24-hour period:

  • 1K unique customer
  • 10K unique customers
  • 100K unique customers
  • An unlimited number of unique customers
Please, find more information about messaging limits here

Contact Subscribed users proactively

Using WhatsApp Campaigns you can reach out to the users that have made the Opt-in (subscribed), accepting to be contacted proactively by you.

You can send proactive messages to a defined segment of your subscribers, decide which message to send, when to send it, and if this message will trigger a WhatsApp bot.

Check this article to find more information about how to get Subscribers (Opt-ins) to your WhatsApp πŸš€
Use Message Templates

With Campaigns you can start the conversation again with your subscribed users, notifying them about something relevant to the services you provide.

And to start this conversation with your subscribers, you must use Message Templates, so make sure to have them approved by WhatsApp before starting a new Campaign πŸ˜‰

Check this article to find more information about Message Templates (proactive messages) and how to get them approved πŸ™Œ

New Campaigns section

Note: The new Campaigns section is available for WhatsApp channels integrated with our current official provider 360Dialog

To access the Campaign section go to your WhatsApp Business channel > Campaigns section:

How to create a Campaign

Once you're in the Campaigns section, click on the button New campaign to create a new one:

Campaign setup:

  1. Give a Name to your campaign:
  1. Choose the Audience you want to send the campaign to:

The audience must be created previously in the Audiences section of your WhatsApp channel.

Check this article for more information about the Audiences section
  1. Set the Content of your campaign:
  • Choose one of the approved Message Templates that you want to send to your audience:
Note: For more information about Message Templates and how to request them, please refer to this article.

If you have parameters in your message template, once it's chosen, you'll see specific fields to add values to them. You can add variables (dynamic value) by adding @ symbol and the variable's name (for example, @name), or you can add just plain text (static value):

  • (Optional) You can also choose the bot that will be linked to your campaign so that when your subscribers respond to the Message Template that you chose, this specific bot will be triggered, instead of the main bot of your WhatsApp channel (Parent bot):

For more information about linking the bot to your WhatsApp channel, please check this article.

  1. Add Custom Variables to the audience:

(Optional) You can add and set new variables for the campaign’s users and re-use them into a chatbot flow, or when creating new audiences:

  1. Schedule the campaign:

There are 2 options:

  • Launch the campaign immediately so that it's sent once you click on the Trigger campaign button;
  • Set a custom date and time for the launch.
The timezone is based on your browser's settings, so if your users are from other countries, you'll need to calculate the hour based on their timezone!
  1. That's it! Save your campaign as a draft in case you're still not ready to launch it or Trigger the campaign right awayπŸš€
Edit a Campaign

If you have created a campaign but didn't launch it yet (saved as a draft or scheduled for a future date), you will still be able to edit all the settings.

However, if your campaign was already launched, it will not be able to change any of the settings.

Campaigns overview and metrics

When you already have many campaigns created, your Campaigns page will look like this:

Once you access a specific campaign, you'll be able to

  1. Check and export logs
  2. Check metrics

Each one will have a Metrics summary, showing:

  • Audience: all the users you selected for the campaign.
  • Message Templates sent: all the Message Templates that were effectively sent.
  • Delivered: all the messages that were effectively received.
  • Replied: all the users that replied to the message.
  1. Check the content of the campaign (launch date, audience, Message Template, and bot linked to the campaign

Old Campaigns section

Note: The old Campaigns section is available for WhatsApp channels integrated with our previous provider Sunshine Conversations

To access the Campaign section go to your WhatsApp Business channel > Campaigns section:

How to create a new campaign

If you click on New Campaign you'll see the Campaign Creation page:

This is what you need to set up your Campaign:

  1. Give a Name to your campaign:
  1. Choose your Audience:

Once you click on "All users" you'll see a list of your subscribers, that you can filter by variables:

You can use the date range filter to contact all your subscribers, who interacted with your WhatsApp bot for the first time, for example, during the current month. This filter is based on the @date_registered variable:

You can decide, for example, to send your campaign only to a part of your audience which is a certain age or from a certain country.

To be able to do that, you need to ask your users their age or where they're from in your Opt-in bot and collect the relative variables (for example @age, @country).

  1. Set the Content of your campaign:

  • You need to choose the Message Template:

  • And also you can select if it's going to be linked with a bot:

Check this article to find more information about how to get Subscribers (Opt-ins) to your WhatsApp πŸš€
  1. Add custom variables to the campaign's users

You can add and set new variables for the campaign's users and re-use them into a chatbot flow:

Schedule a campaign

You can send your campaign instantly or decide to schedule it for a date and time in the future:

Please keep in mind that the timezone is based on your browser's settings, so if your users are from other countries, you'll need to calculate the hour based on their timezone!

Edit a campaign

If you have created a campaign but didn't launch it yet, you will still be able to edit all the settings.

However, if your campaign was already launched, it will not be able to change any of the settings.

Campaigns overview and metrics

When you already have many campaigns created, your Campaigns page will look like this:

Each one will have a Metrics summary, showing:

  • Audience: all the users you selected for the campaign.
  • Message Templates sent: all the Message Templates that were effectively sent.
  • Received: all the messages that were effectively received.
  • Replied: all the users that replied to the message.

How did we do?

How to get Opt-ins (Subscribers) for your WhatsApp πŸš€

WhatsApp's Message Templates

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