Table of Contents

WhatsApp Campaigns 💌

Elisa Updated by Elisa

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What are Campaigns?

In WhatsApp, you can only contact users proactively if they've subscribed to your channel through the Opt-in block. Once you have collected their consent to contact them, you can send them a Message Template to start chatting with them.

What Campaigns do is give you the possibility to send that Message Template to a group of your subscribers which you collected into one Audience.

Landbot brings your campaigns into the most engaging channel there is, using rich content, automation, and personalization🤩

Reach your audience with segmented WhatsApp Campaigns, engage existing customers, and keep the conversation going!

Messaging Limits

Unverified businesses are limited to 250 business-initiated conversations in a rolling 24-hour period.

Verified businesses with a business phone number with an approved display name can initiate conversations with the following number of unique customers in a rolling 24-hour period:

  • 1K unique customer
  • 10K unique customers
  • 100K unique customers
  • An unlimited number of unique customers
Please, find more information about messaging limits here

Contact Subscribed users proactively

Using WhatsApp Campaigns you can reach out to the users that have made the Opt-in (subscribed), accepting to be contacted proactively by you.

You can send proactive messages to a defined segment of your subscribers, decide which message to send, when to send it, and if this message will trigger a WhatsApp bot.

Check this article to find more information about how to get Subscribers (Opt-ins) to your WhatsApp 🚀
Use Message Templates

With Campaigns you can start the conversation again with your subscribed users, notifying them about something relevant to the services you provide.

And to start this conversation with your subscribers, you must use Message Templates, so make sure to have them approved by WhatsApp before starting a new Campaign 😉

Check this article to find more information about Message Templates (proactive messages) and how to get them approved 🙌

Campaigns section on your WhatsApp channel

To access the Campaign section go to your WhatsApp Business channel > Campaigns section:

How to create a Campaign

Once you're in the Campaigns section, click on the button New campaign to create a new one:

Campaign setup:

  1. Give a Name to your campaign (Mandatory)
  2. Choose the Audience you want to send the campaign to (Mandatory)

The audience must be created previously in the Audiences section of your WhatsApp channel.

Check this article for more information about the Audiences section
  1. Choose the Message Template (Mandatory)

Time to select the Message Template you want to use

You'll be able to choose one of the approved Message Templates that you want to send to your audience or Request a new Message Template

However, if you request a new template, please know that Meta takes its time to review it and approve or reject it, so you won't be able to use it immidiately.

Note: For more information about Message Templates and how to request them, please refer to this article.

If you have parameters in your message template, once it's chosen, you'll see specific fields to add values to them. You can add variables (dynamic value) by adding @ symbol and the variable's name (for example, @name), or you can add just plain text (static value) and also if you have added content to the Header, like an image, video or file, you will need to enter the URL file there

NOTE: Every time you send a Message Template that includes Media on the Header (files, images or videos) you need to enter the link to the file again, it's not pre-saved and it needs to be included every time you send that Message Template, regardless of whether you've added to the Message Template when you requested it.
  1. Select the Bot you want to be triggered through Automation (Optional)

You can link the Campaign to a Bot, that means that when the user replies to the Message Template you sent, a specific bot will be triggered. This is optional, if you don't select anything, then the

For more information about linking the bot to your WhatsApp channel, please check this article.

  1. Add Campaign tags (Optional)

You can add and set new variables for the campaign’s users and re-use them into a chatbot flow, or when creating new audiences

  1. Schedule the campaign (Mandatory)

There are 2 options:

  • Launch the campaign immediately so that it's sent once you click on the Trigger campaign button;
  • Set a custom date and time for the launch.
The timezone is based on your browser's settings, so if your users are from other countries, you'll need to calculate the hour based on their timezone!
  1. Choose between Saving the draft of this Campaign to launch it later or Send it now.

And that's it! 🙌

Edit a Campaign

If you have created a campaign but didn't launch it yet (saved as a draft or scheduled for a future date), you will still be able to edit all the settings.

However, if your campaign was already launched, you will not be able to change any of the settings.

Campaigns overview and metrics

When you already have many campaigns created, your Campaigns page will look like this

Once you access a specific campaign, you'll be able to

  1. Check and export logs
  2. Check metrics

Each one will have a Metrics summary, showing:

  • Audience: all the users you selected for the campaign.
  • Message Templates sent: all the Message Templates that were effectively sent.
  • Delivered: all the messages that were effectively received.
  • Replied: all the users that replied to the message
  1. Check the content of the campaign (name, launch date, audience, and message template sent)

How did we do?

WhatsApp's Message Templates

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