Audience block

Elisa Updated by Elisa

Audiences is a sub-section of WhatsApp Business, and will only be active if you have a Business plan and an approved business phone number.

What is the Audience block?

With the Audiences block, you can automate the process of adding a subscriber to an Audience within a bot flow.

Requirements to use this block:
  • Users need to already be subscribers. More about how to opt-in your users here
  • Make sure you've previously created an audience here
Block anatomy

1. WhatsApp business number

If you don't have an official WhatsApp channel created, you will see this message.

Select the WhatsApp Business number that you are subscribing your users to.

You can also select a WhatsApp Testing channel by activating the Use a Testing number option and selecting the channel from the drop down list.

If you are using a Testing number, you will be the only subscriber and you will be the only user to be added to the Audience.

2. Audience

Select the audience you want to add your subscriber to

You can connect as many audiences blocks you want to add the user to, but make sure you've set up a path for red outputs.


In order to get to the green output of the block, these are the following criteria:

  • Phone number is subscribed
  • WA channel is correctly selected
  • WA channel selected corresponds to channel in which the phone number is subscribed
  • There's an Audience selected
  • Selected Audience exists (is not deleted after selection)

The flow will go through the red output if one or more of the above is false

Here's an example of how to set up the audience block to make sure the numbers added are opted in correctly:

How did we do?

Send WhatsApp Messages with Landbot API

Recognise the users input when sending a Message Template with buttons