Table of Contents

Metrics Section

Dilyara Mukhamedgaleyeva Updated by Dilyara Mukhamedgaleyeva

We know how important are the effective data collection and analysis to make smart decisions.

Good data provides valuable knowledge and allows you to monitor the health of your brand.

That's why we created Metrics section! Let's take a quick look at it ๐Ÿ‘€

General Information

To access the Metrics section, go to your Dashboard and on the left side panel click on the metrics icon:

This is how it looks when you access it:

The Metrics section will display three subsections:

  1. Overview
  2. Channels
  3. Agent Reports

Warning: We advise you to export data regularly.

If your bots add up too many chats without being exported (more than 5.000 chats), it will take long to receive all the data if you do it at once. You will eventually receive all the data, but it may take some time to be delivered.
For Sandbox plan, when the limitation of 100 chats/month is reached, it's temporary not possible to access and export the data until the renovation of next month.


The Overview subsection allows you to view the overall data of your brand.

It is divided in two sections: Metrics and Users

Metrics section

In the Metrics section you can find the overall basic information of all bots of your brand, such as:

  1. Active chats - total number of users that interacted with your bot. It means that, at least, they've interacted with the Start Message.
  2. New chats - total number of new users that started a conversation with your bot, interacting, at least, with the Start Message.
The difference between Active and New chats is that New chats include only users that have interacted with your bot for the first time.

For example, today you created a Whatsapp bot and 10 users have interacted with it. You'll have 10 Active chats and 10 New chats today.

The next day these same 10 users continue the conversation and 1 new user starts a conversation with your bot. You'll have 11 Active chats and 1 New chat.

  1. Received messages - total number of messages received by your bots from the users. It includes every single interaction, such as Images, GIFs, URLs, etc..
  2. Sent messages - total number of messages sent by your bots to the users. As well as received messages, it includes every single interaction, such as Images, GIFs, URLs, etc..
  3. Total messages - total number of received and sent messages.

Also, there's a possibility to filter data by:

  • Date range - you can visualize the data in different pre-defined date ranges or even create your own custom date range.
  • Timeframe - once you've chosen the date range, you can choose whether you want to visualize the data daily, weekly, monthly or yearly.

In addition, it is possible to choose between different options of types of graphs:

Users section

In the Users section you can find the details of every user that talked to any of your bots, as well as all the variables saved by the bot during the interaction with this user, by scrolling vertically and horizontally.

The actions that you can perform are:

  • Filter data by date range: click on "ALL" button to select between different periods or customize your own range.
  • Add filters: select "ADD FILTER" to add conditions to the result visualization.
  • Choose variables to display: click on "Display variables" to choose which variables you want to view.
  • Export the data: click on "Send report" to export the data and CSV file will be sent to your email.
    The email will be sent by default to the email address you use to log into Landbot, but you can choose a custom email to be sent by enabling the toggle Send to custom email.


In Channels you can find the metrics of the Channels of your account (Messenger, Whatsapp, and Web bots) and you'll see the list of all bots that you created.

In this subsection you'll be able to view the same kind of information as in the Overview subsection, but instead of the overall data, here the information will be related to the selected channel/bot.

In this subsection you can filter the bots by channel:

  1. Web
  2. Whatsapp
  3. Messenger
  4. API

Or you can also search the bot by the its name:

When inside the bot you can see the data in Metrics and Users, just as in the Overview section, but now the data is from the selected bot/channel:

Agent Reports

In Agent Reports you can find metrics of the interactions handled by your agents.

It allows to view some important information related to chat management of your agents. For example, when the conversation was started, when agent replied for the first time, etc..

There is a possibility to filter the data by agent's name:

In Agent Reports it's possible to perform the following actions:

  • Filter data by date range: click on "ALL" button to select between some pre-defined periods or customize your own range.
  • Choose variables to display: you can choose to visualize only the important data for you by clicking on "Display variables".
  • Export the data: click on "Send report" to export the report as CSV file to the email.

How did we do?

...โถ, ๐Ÿ”Ÿ, ๐Ÿ’ฏ ways to analyze your data ๐Ÿ“ˆ