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Landbot native SEO & Tracking tools

DesirΓ©e M Updated by DesirΓ©e M

Configure how your bot looks when shared online and connect it to your analytics tools. You'll find these settings in Settings inside the builder.

🌐 SEO Settings

These settings control how your bot appears when someone shares or searches for its URL β€” things like the title, image, and description that show up in Google or in a link preview on WhatsApp, Slack, or social media.

Meta Title – The headline that appears in search results and link previews when your bot URL is shared.

Meta Image – The thumbnail image shown alongside the link preview.

Favicon – The small icon shown in the browser tab next to the page title. Landbot's logo is used by default, but you can replace it with your own brand icon.

Site Description – The short text shown below the meta title in search results.

So, if you put it like this:

When sharing it in social media or messaging apps, you will see something like this:

πŸ“Š Tracking

Google Analytics ID – Enter your tracking ID (format: UA-XXXX-Y) to track bot traffic and conversions.

⚠️ This only works when sharing the bot via a landbot.io link. If the bot is embedded on your website, use this method instead.

If you're looking for Meta Pixel tracking information, please check this article: Meta Pixel - Track Events (only Embedded)

You can also paste a full tracking snippet using the Custom Tracking Snippets option if you prefer.

⚠️ The URL in Custom Tracking Snippets must use HTTPS, otherwise the settings won't save.

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