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Meta Business Verification - Best Practices 🇬🇧

Desirée M Updated by Desirée M

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You can check this same guide in a different language by clicking one of the following links:

Spanish 🇪🇸 :  Pulse aquí para leer como verificar tu negócio en Facebook en español.

Italian 🇮🇹 : Clicca qui per leggere sulla verifica aziendale di Facebook in italiano.

Portuguese 🇵🇹 🇧🇷 : Clique aqui para ler como ter sua empresa verificada pelo Facebook em português.

Meta Business Verification confirms your business is legitimate. It's the fastest way to increase your WhatsApp messaging limit from 250 to 2,000 conversations per day, and it unlocks the ability to register additional phone numbers and apply for an Official Business Account.

⚠️ Note: Meta Business Verification is FREE. Don't confuse it with Meta Verified for Business, which is a paid subscription for Facebook/Instagram verification badges.

📋 What You Need

Meta requires 2-3 official documents proving your business's legal name and address. According to Meta's documentation, information must match exactly across all documents.

Accepted documents

• Business license

• Certificate of incorporation

• Tax/VAT registration

• Recent bank statements

• Articles of incorporation.

See Meta's full list.

Document tips

• Use high-resolution PDFs or scans

• Make sure they're current (not expired)

• Business name and address must match Business Settings exactly

• English documents are processed fastest

• Utility bills can only verify your address, not your legal business name

The following languages are supported for business verification:

You can check out the full Meta documentation here.

✅ Best Practices for Approval

Based on what we've seen helping customers through this process:

Before you start

• Complete every field in Business Settings (legal name, address, phone, website)

• Enable two-factor authentication on your Business Portfolio

• Verify your domain if you have a website

During verification

• Use a business email that matches your domain (not Gmail/Yahoo)

• Choose domain-based email verification over phone/SMS

• Double-check that your business name in Settings matches your legal documents character-for-character (even "Ltd" vs "Limited" can cause rejection)

Website requirements

• Must be HTTPS-secured

• Should display your business name and contact info

• Needs to actually load and have real content

⏱️ Timeline & What Happens Next

💡 Start early: Begin verification before submitting your WhatsApp API integration request to avoid delays.

Meta typically reviews submissions in 10 minutes to 14 working days. Simple cases with complete documentation are often approved within hours.

If approved: Your messaging limit immediately increases to 2,000 conversations/day, and you're eligible for automatic scaling to higher tiers (10,000 → 100,000 → Unlimited).

If denied: Your limit stays at 250. Meta will email you explaining why. You can resubmit with corrections.

This is the first step of an internal process fully managed by Meta. As Landbot, we don’t have visibility into the verification status, nor the ability to update it or speed up the process.

❌ Common Rejection Reasons

Information mismatch – Even small differences like "Ltd." vs "Limited" trigger rejection. Update Business Settings to match your documents exactly.

Poor quality documents – Blurry photos, expired documents, or unsupported file types get rejected.

Incomplete info – Missing fields in Business Settings delay or block approval.

Website issues – Non-HTTPS, non-functional, or minimal websites cause problems.

From Meta: Troubleshoot issues with verifying your business in Meta Business Suite

🆘 Getting Help

If Meta rejects your verification:

Go to Security Centre in your Business Portfolio, click Contact Support under the rejection message and use your ticket number to chat with Meta Support.

If you're still stuck: Contact our Support team with screenshots of your rejection message, we can help guide you through next steps.

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