Table of Contents

Bot's Analyze Section

Anna P Updated by Anna P

The Analyze section shows how each bot performs: what fields the bot collects from each user, how many people start and finish a chat, where users drop off in the flow, and how the AI Agent handles conversations. It's split into four tabs, Conversations' Data, Metrics, Flow Analytics, and AI Agent Conversations.

Apply the date filters in each tab. Without them, the data can show an incomplete picture.

Prefer watching than reading? No problem, we've got you covered πŸ‘‡

Conversations' Data

The Conversations' Data tab lists every user who talked to this agent, along with every field the agent saved during that conversation. Scroll vertically and horizontally to see the full data set.

In the Conversations' Data tab, you can:

● Filter by date: use the Filter by dropdown to pick a preset like Today, or open the custom range picker inside it to set a specific range.

● Refresh the data: click the refresh icon to update the list.

● Apply filters: click the filter icon to add conditions to the results.

● Show or hide fields: choose which fields appear in the table.

● Export raw data: click Raw Data Export to email a CSV of the data to the address you use to log into Landbot:

●Export chat transcripts: click Chat Transcript Export to get the full message-by-message conversation transcripts, separate from the field data in Raw Data Export.

Delete data: select interactions and click the trash icon to erase them. Deletion is permanent and can't be undone.

Metrics

The Metrics tab shows the basic conversion numbers for this agent.

● Chats: the number of users who started a conversation with the agent. This counts anyone who interacted with the First message, at minimum.

● Finished: the number of users who reached a block with no further connections, which usually means they completed the conversation. An agent can have several endings. Landing on the last block of any sequence counts as finished.

Select a single metric at the bottom of the page to see its graph on its own.

In the Metrics tab, you can:

● Filter by date range: view data from up to 12 months in the past, using a preset range or a custom one.

● Choose the timeframe: switch between daily, weekly, monthly, or yearly views.

● Refresh the data: click the refresh icon to pull the latest numbers.

● Change the graph type: pick from several chart styles.

● Check Goals metrics: click Select your goal to pick a goal, then see how many users reached it and the conversion rate on the right side of the page. See Custom Goals for how to set one up.

●Reset Metrics: click Reset Metrics and confirm to clear this agent's metrics in the Analyze section. This only resets the data shown here, in this agent's Metrics tab.

πŸ“Œ Note: The account-level Metrics section is a separate view. It shows combined data across all your agents, not a single agent's Analyze tab.

Flow Analytics

Flow Analytics tracks block-by-block conversion and drop-off for this agent's flow.

If you edit the agent's flow after publishing, Flow Analytics data becomes unreliable for date ranges before that edit. Filter to dates after your change to see accurate numbers.

● Check conversion and drop-off per block: green arrows show the percentage of users who followed each path after reaching a block. Red arrows show the drop-off, the percentage of visitors who left the flow at that point. Blocks that only send a message (Send a Message block) always show 0% drop-off, since the message delivers unless the user leaves before reaching it. Hover over any arrow to see the absolute number of visitors who took that path.

● See drop-offs: click See drop-offs and set a percentage to highlight blocks with a drop-off at or above that threshold.

● Export the flow: click Export flow to save the flow as a PNG.

Additional information

● Second visit: Flow Analytics counts every pass through a block, whether it happened in the same session or a return visit.

● Bricks: click a brick to see its Flow Analytics.

● Jump to: clicking a Jump to block in Flow Analytics takes you to the Flow Analytics of the agent it jumps to. On that second agent, users who arrived through the jump are shown in yellow. Fields and answers collected through the jump are still stored under the main agent, in its Analyze > Conversations' Data tab and in the account's Metrics > Conversations' data section, not under the second agent. See the Jump To block article for more on this feature and its limitations.

Limitations

Flow Analytics shows N/A instead of a percentage in these cases:

●Version conflict: editing the flow after publishing makes older dates show incompatible data. Filtering to dates after the change removes this issue. For example, if you publish in January and edit the flow in February, checking February won't show this conflict, but checking January will.

●Jump to within the same agent: this always shows N/A. Jumping to a different agent doesn't have this limitation and shows full Flow Analytics on the second agent.

●Back button: any part of the flow where a user hit the back button shows N/A instead of a percentage.

AI Agent Conversations

The AI Agent Conversations tab shows a transcript of every AI Agent block conversation for this agent. Use it to review how your AI Agent responds to users without searching through the Inbox.

πŸ’¬ Compatible with Web, WhatsApp, and Facebook Messenger. Conversations' Data, Metrics, Flow Analytics, and AI Agent Conversations behave the same way across all three channels.

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