3: How to get Opt-ins (Subscribers) for your WhatsApp Business πŸš€


In order to reach out to your users, they need to become subscribers first! 🀚

This is the place where we provide you with the tools you need to get them onboard. πŸš€

Get Opt-ins is a sub-section of WhatsApp Business, and will only be active if you have a business plan and an approved business phone number!

Read this article to know more about how to request a WhatsApp business number.

Once you have an active WhatsApp Business channel, you'll be able to enter the Get Opt-ins section.

By clicking on "Configure a new snippet" you can create and customize a Snippet to integrate into your website.

Or if you prefer, you can choose to get your subscribers through an Opt-in bot.

What is the Opt-in bot?

The Opt-in bot is a pre-made web bot, already set up to allow you to get subscribers for your channel.

Please keep in mind that you need to do some modifications and follow the instructions inside the bot, in order to make it function for your number.

You can find it inΒ WhatsApp Business > Get Optins

Or you can find it in our templates page:

You can find more info in this article!

What is a Snippet?

As in other channels, like Facebook Messenger, users need to first give you their consent to be reached via WhatsApp. One important thing to note is that it needs to happen in a third-party channel, and not in WhatsApp itself. ☝️

When the user gives consent we call it the Opt-in process. Click on this link to learn more about it!

How? Well, we provide you with a snippet you can easily embed into your website for your visitors to tick and become subscribers.

⚠️ The snippet has to be contextual and explicit about its purpose as WhatsApp Terms of Use indicates ⚠️

β€œIn order to send a WhatsApp message to a person, you must receive opt-in permission in-line and contextually during the relevant user flows. For example, to receive a receipt via WhatsApp, a person must opt in during a purchase flow. Opt-in obtained without context and in any manner not related to an action the user is already taking, does not comply with this policy.β€œΒ 

You can customize its code from the Customize the snippet message section within Get Subscribers:

Once you're done with customization, add it to your website so visitors can tick it when performing other actions like buying something or subscribing to your newsletter.

If you click on the eye icon in the right corner, you will see the preview of the snippet. By default it looks like this:

Create a new snippet

First, click on Configure a new Snippet:

You will land to the Snippet creation page. Here you need to choose:

  • The snippet name
  • The snippet message

The next steps are not mandatory, but we recommend you to choose also:

  • The message Template, a proactive message that the user is going to receive on WhatsApp
  • The bot linked to this template

Wondering what a message template is? It's a message that you can proactively send to your subscribed users.

Click here to learn more about HSM templates and how to use them!

If you click on Choose message template you'll see the template messages available for you to choose one:

When you choose a message, all you need to do is assign a value to the variables that appear on it.

The variables are going to be displayed as numbers surrounded by double brackets:

When you click on Choose the bot, this is what you'll see:

You can choose a bot from your list or decide to not link a bot to this Template and just have Human Chat.

If you choose a bot, after receiving the template message the users will chat with the Bot. πŸ€–

If you don't link a bot, nothing will happen, unless there is a human that can take part in the conversation from Landbot's Chat section. πŸ‘©β€πŸ’»

Quick guide to get subscribers with a Snippet

To sum it all up, here's a quick guide on how to get subscribers: πŸ’ͺ

  1. Customize the snippet with the message you want, and preview it using the Preview button.
  2. Once happy with it, copy it and paste it into your website.
  3. Now, choose if you want to send an auto-message to your users once they subscribe.
  4. If you do, choose between your templates and customize the variable's names.
  5. Choose if you want to link a bot to this template.
  6. Click Save to save all the changes and start getting subscribers!

Still not sure if WhatsApp business is for you? You can still use a WhatsApp Testing channel to get a feel of what an official WhatsApp integration feels like!
Read this article dedicated to WhatsApp Testing channel to know how it works!

Channel's Opt-ins list

You can see the list of users that subscribed to your channel by clicking on the Channel's Opt-ins buttons on the right side of the page.

The list will display the total number and a list of users. You can show/hide columns to this table apply filters.

⚠️ The opt-out button is to permanently delete a user from your subscriber. Please use it ONLY if one of your users asked you to remove his contact from your list. ⚠️

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