Table of Contents

AB Test

Enrico Updated by Enrico

For Landbot (Web)

Split your visitors into different paths to compare their performance or randomize messages.

  1. As you will have already noticed, all blocks are grouped into different categories. The category you need to create an A/B test is the Flow Operations:

  1. Click on A/B Test and the block editor will open on your left. Then, select the percentage of traffic you want to send through each path:

  1. Finally, connect each percentage of traffic (A, B) with a different block:

  1. You can now go to  Analyze > Flow Analytics section of your bot and check the metrics for each path:

Note: Keep in mind that if you set the split percentage to 50/50, the flow will be randomized with the probability of 50%, so with a small number of chats the percentage is not necessary 50%, however, with a large number of chats it should be very close to it!

For WhatsApp

This block behaves exactly the same way as in the landbot (web) version.

For Facebook Messenger

This block behaves exactly the same way as in the landbot (web) version.

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